Everything brands ask, answered.

No. Physical products are not needed.

Only high-quality reference images are required where the product, packaging, labels, and details are clearly visible. For wearable products such as jewelry or accessories, it is also needed to provide images of the product being worn to accurately understand its proportions and fit.

This eliminates the need to ship samples while still ensuring an accurate representation of the product.

Delivery timelines depend on the scope of the campaign and the number of final assets.

Smaller campaigns are typically delivered within 1–2 weeks, while larger productions may require additional time. A clear timeline is provided before the project begins.

All final delivered assets include full commercial usage rights. The final images can be used across social media, websites, digital advertising, print, billboards, packaging, presentations, and any other marketing materials without additional licensing fees.

Every project begins with a creative alignment phase, where the campaign goals, references, and overall direction are discussed.

Before producing the final campaign, a preview image is created that closely represents what the final campaign will look like. While this preview does not yet feature the finished product, it accurately reflects the creative direction, composition, lighting, and overall style.

Once this direction is approved, the final campaign is created using the product, generating the multiple images within the approved concept. This process ensures complete alignment before production begins and avoids unexpected results.

If any product details require refinement, those adjustments are included until you're fully confident that your product is accurately represented.

No. The level of creative direction provided is entirely flexible.

Some brands already have a clear campaign concept that simply needs to be brought to life. Others have a general direction or objective, with the creative concept developed around those goals. In other cases, only the brand identity and campaign objectives are provided, and creative concepts, visual references, and mood boards are proposed to align on the most suitable direction.

The process is designed to adapt to each brand's preferred level of creative involvement, whether that means executing an existing vision or developing one from the ground up.

No.

While AI plays a central role in the creative process, every image undergoes extensive refinement beyond the initial generation.

Advanced retouching and post-production techniques are used to ensure the product is accurately represented, with careful attention given to details such as shape, materials, labels, colors, textures, and overall consistency. Each final asset is refined using professional editorial tools to achieve the highest possible level of quality.

The result combines the creative possibilities of AI with the precision and craftsmanship of a professional post-production workflow.

Requirements vary by country and may also depend on the type and context of the content. In the EU, under the AI Act, there is no blanket requirement to label every AI-generated image. Disclosure is required for AI-generated or manipulated images that constitute a "deepfake", for example, content that appreciably resembles a real person, place, object, entity, or event and could falsely appear to be authentic.

In practice, if you create a completely fictional person who does not exist in real life and is not intended to represent a real person, the image does not automatically need to be labelled as AI-generated under the EU AI Act simply because it looks realistic. This is different from using AI to create or manipulate an image of a real person, where disclosure requirements may apply.

However, other national laws, advertising regulations, platform policies, or specific circumstances may impose additional requirements. Always check the applicable legal requirements in your country before publishing.

Each project begins with a creative alignment phase to understand the brand, campaign objectives, and visual direction. Before production starts, a preview of the campaign is also developed to ensure the creative approach is fully aligned.

Because this planning and development process is the same regardless of the number of final assets, a minimum of five images are required to ensure the campaign makes the most of the creative workflow while delivering the greatest value.

Every campaign can be delivered in whatever aspect ratio or crop is needed, including square (1:1), portrait (4:5), landscape (16:9), and custom dimensions.

A single campaign can also include multiple aspect ratios, meaning each image can be optimized for its intended platform or use.

While AI video technology is advancing rapidly, it cannot yet consistently guarantee the same level of quality, precision, and product consistency achieved with AI-generated images.

Rather than compromising on quality, the studio currently specializes exclusively in AI-generated imagery. AI video may become available as the technology continues to evolve.